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Total Unduplicated Reach And Frequency (TURF) Analysis
TURF Analysis is employed to assess the prospective effectiveness of product combinations, features, or marketing strategies. TURF Analysis identifies the portfolio of items that maximizes appeal to the largest consumer base.
Benefits of TURF Analysis:- Tailored real-time simulation tool
- Survey design using MaxDiff methodology
Applications of TURF Analysis
Which combination of new products achieves the broadest market coverage?
For 90% of consumers, the manufacturer should offer Combination 5, Combination 4, Combination 3, and Combination 2. These four product types collectively have the highest combined reach.
Which of my newly introduced products appeals to the largest consumer base?
Product 1 has the widest individual reach, reaching 65% of consumers, followed by Product 2 (42%) and Product 3 (29%).
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